We’re a tech product studio who are experts in taking untapped product ideas and creating user-centered mobile, web and cross platform applications.
Let's scope out your ideaMOBILE
CROSS PLATFORM
MOBILE
CROSS-PLATFORM
Data-driven activities to generate insights, define the opportunity space, and inform the value proposition, business model, and overall opportunity. Key steps include understanding the business ecosystem, uncovering customer decision-making and unmet needs, identifying gaps and opportunities, defining hypotheses, conducting digital experiments, testing concepts with real end-users, measuring technical feasibility, and generating proprietary data.
Outlining the company's strategic vision for its new digital solution, blueprinting the product and technical architecture, creating core user journeys, defining product metrics and KPIs, and setting up an effective delivery model. This includes developing a detailed product roadmap, outlining the MVP product backlog, and defining the delivery team charter to align with the product and business goals.
The definition of the overall product architecture, user flows, and detailed interactions, informed by qualitative and quantitative UX research. Through rapid prototyping and user testing, features are designed and refined based on research insights. The process involves transitioning from conceptual wireframes to high-fidelity UI designs, working in parallel with engineering to ensure a seamless and effective product experience.
Engineering focuses on adhering to the agile framework to ensure the product is built correctly. This involves setting up a development process that delivers value every two-week sprint and implementing methods to iterate and optimize the solution based on real-world feedback. Additionally, quality assurance and deployment play crucial roles in the process.
In summary, a successful product launch entails more than just the technical product, as it requires a comprehensive approach that considers branding, digital touchpoints, and business processes. It involves developing a brand identity that resonates with the target audience, creating digital touchpoints to funnel users into the product, and defining efficient business processes that ensure the delivery of a compelling and consistent value proposition.
We're a seasoned group of hands-on tech product practitioners, who have created 100s of digital experiences. We've designed and built solutions for both startups and enterprise, within industries such as finance, healthcare, education, retail, sports, travel, tourism, technology and entertainment.
Get the ball rolling on your idea and book a 45 minute session to scope your idea out with one of our tech product experts. During the interaction session we will:
--Acquire a deep understanding of your solution and its associated core features
- Understand your target end-users needs and how it could impact your solution.
- Dive into the underlying technology, as well as the associated architecture and strategy
- Outline your business mode, value proposition and go live strategy.
About us
We create value in the field between strategy and design
Do you want to get in touch with us?
Click here to schedule a meet and greet with us!We’re here to help. Wether you have a request or a question.
Bradley Eichenberg
Partner
Technical & Engineering Lead
Varun Phull
Partner
Strategy & Design Lead